Boxing Day sales doors opening at David Jones last year. Picture: Fiona Hamilton Source: Herald Sun
HIGH-end department store David Jones is breaking with 174 years of tradition to start its annual stocktake sale a day early.
For the first time, its web-savvy shoppers will be able to snap up bargains online on Christmas Day.
David Jones boss Paul Zahra said the online option allowed the retailer to look forward to a bumper stocktake sale.
"We expect it to be the best clearance ever," he said. "It's an important time and we expect it to be big.
"We've seen year-on-year increases for clearance and when you add other channels, people have even more options to buy," he said.
Be inspired with our Christmas gift guide
Starting the sale early online last year gave rival Myer its biggest-ever web trading day.
David Jones is expecting a similarly positive result.
Myer said yesterday its stocktake sale would start online at 9 o'clock tonight.
Myer spokesman Steve Carey said the decision to start the sale earlier marked the distinction between online and physical stores.
"It's ... at a time when all the bricks-and-mortar stores were closed. It's also giving customers more time to shop online at a convenient time," Mr Carey said.
But for customers who preferred store browsing to net surfing, Mr Zahra said the Boxing Day tradition at David Jones was still alive and well. The Melbourne and Sydney stores will throw open their doors at 5am on Wednesday.
"It's a genuine sale and customers recognise that," Mr Zahra said.
Australian Retail Association executive director Russell Zimmerman said the earlier start was a sign of things to come.
Anda sedang membaca artikel tentang
DJs starts Boxing Day sales online
Dengan url
https://bakterimakanan.blogspot.com/2012/12/djs-starts-boxing-day-sales-online.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
DJs starts Boxing Day sales online
namun jangan lupa untuk meletakkan link
DJs starts Boxing Day sales online
sebagai sumbernya
0 komentar:
Posting Komentar