Take a culinary whip around the world for a look at how the rest of world does MasterChef.
CHANNEL 10 has announced that MasterChef Australia will be back for a seventh season in 2015, in a rare piece of good news for the struggling network.
The move comes after a big turnaround in fortunes for the once all-conquering TV cooking show.
Last year's MasterChef Australia was a dud with contestants that couldn't cook and a trio of judges — Matt Preston, George Calombaris and Gary Mehigan — that looked bored.
Producers had tried to emulate the success of My Kitchen Rules by casting on personality and possible clashes rather than skills.
FIRE IN THE BELLY: MasterChef goes back to basics
SLAMMED: Marco Pierre White takes swipe at My Kitchen Rules
"Maybe (last year) we (judges) weren't as engaged as in previous years," Preston admitted last month.
Fans abandoned the show that had once commanded nearly four million viewers nationally for its finale.
Confirmed ...Gary Mehigan, George Calombaris and Matt Preston will be back in the MasterChef kitchen next year. Source: Channel 10
Ratings have jumped more than 13 per cent compared to 2013. The show, now averaging around 900,000 viewers per episode, has its mojo back.
"We've switched back to MasterChef — so glad they've gone back to the food focus," viewer Liz Green said in a tweet which mirrors fan feeling.
The ratings surge means that Ten has already green-lit MasterChef Australia for 2015.
"We are really pleased that our audience has re-embraced MasterChef Australia," Ten program chief Beverley McGarvey says.
"We are all very proud of the quality of the show this season and look forward to the audience building from this extremely promising start.
"MasterChef Australia is a very important brand and we are just starting to work on the 2015 season now."
New approach ... last year the MasterChef judges seemed bored. This year they have a new spring in their step. Source: Supplied
So what has led to the resurgence of popularity?
Ten decided to dump any MasterChef spin-offs (Professionals, Junior) in the hope that viewers would be extra hungry for the main event — and that appears to have worked.
In another change, Preston, Calombaris and Mehigan hand-picked this year's Top 24 and it shows. The cooking is better and the judges are more engaged. Kylie Kwong has been added as a mentor.
The amount of individual challenges has increased. Team challenges, which dominated last year, have been pulled back.
"The audience's involvement is crucial (to success)," Preston says. "You want challenges that produce food that is clever and impressive but not totally unachievable to home cooks."
MasterChef's turnaround is good news for Ten at a time that the network is reeling from the axing of Wake Up and cuts to around 150 jobs, and the ratings failure of one of its other previous powerhouse brands, The Biggest Loser.
"MasterChef is without doubt the most important program in Ten's schedule," media analyst Steve Allen says.
"After years in the wilderness, the show's producers have got back to the 'soul' of the program.
"I think they got spooked by the success of Seven's rival My Kitchen Rules and lost their way.
"Now they are back on track and the show is true to its name."
Anda sedang membaca artikel tentang
MasterChef back for more in 2015
Dengan url
http://bakterimakanan.blogspot.com/2014/05/masterchef-back-for-more-in-2015.html
Anda boleh menyebar luaskannya atau mengcopy paste-nya
MasterChef back for more in 2015
namun jangan lupa untuk meletakkan link
MasterChef back for more in 2015
sebagai sumbernya
0 komentar:
Posting Komentar