Boob job cost Jesinta bra deal

Jesinta Campbell is an ambassador for Wonderbra. Picture: Supplied Source: Supplied

Jesinta Campbell Picture: Nic Gibson Source: The Daily Telegraph

TALKS between Wonderbra ambassador Jesinta Campbell and a rival bra brand collapsed two years ago after it discovered she'd had a breast enlargement.

A week after we reported Campbell's stunning admission that she had gone under the knife and had signed on as the ambassador of Wonderbra, Confidential can reveal an earlier deal failed because of the surgery.

The former Miss Universe Australia, now 21, had the boob job done as a teenager.

Industry sources tell us the Wonderbra contract was negotiated after the Bendon brand knocked Campbell back for an ambassadorship in 2011 after a garment fitter detected her secret breast implants.

"Jesinta met with Bendon a year ago with the aim of becoming an ambassador for an enhancement-style bra," a well-placed source said this week.

"During a fitting - and prior to the contract signing - Bendon discovered she had had a breast augmentation.

"They immediately terminated negotiations."

Jesinta Campbell confesses to breast implants

The bra was said to be from Bendon's Pleasure State line.

The fitter reported back to marketing executives realising that the implants might be an issue in the company's promotion of a push-up bra. Bendon executives agreed and negotiations ended.

A spokeswoman for Bendon issued a flat "no comment" when asked for a response yesterday.

Campbell's agent Sharon Finnigan confirmed the meeting with Bendon.

"Bendon had another girl lined up and that fell over in August or September 2011 and they wanted a meet and greet with Jesinta," she said. "We met with them,they agreed she'd be good for their brand but it never proceeded."

Finnigan "couldn't recall" if the talks had progressed to a bra fitting.

Finnigan counts Karl Stefanovic and Samantha Armytage among her high-profile clients.

Hanes Brands chief operating officer Bruce Abraham yesterday said Campbell did disclose her surgery before signing the contract with Wonderbra.

Campbell said she had naturally been a AA cup.

"When I was young I had a small procedure done to become a 12B," Campbell told The Sunday Telegraph last week. But if she had her time again, she'd make a different choice.

Confidential first put suspicions to Campbell concerning her enhanced assets in November 2010, three months after she ran third in the Miss Universe pageant following a racy photo shoot for men's magazine FHM.

At the time, Campbell emphatically denied having had her breasts surgically enhanced.

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